Tuesday, February 26, 2008

moving to a new blog

I'm moving everything over to www.turntoandy.com/blog/

Monday, November 26, 2007

To Do Lists - What Do They Say About You

While meandering around the Bloggosphere this morning I found this really funny blog about to do lists. The owner has created a book which is a compilation of hundreds of other peoples To Do lists. It's funny and kind of inspiring and makes you think about what you should be doing. The entries aren't just shopping lists, everything from things to do before you die, to qualities to look for in your next partner.

Check it out here: http://www.todolistblog.com/

Andy

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New Resale Rights Products On Offer to 150

My friend Ameer Salim has packaged a huge collection
of top quality products with exclusive resale licenses
so that you can rake in 100% of all profits for
yourself! There will only be 150 licenses sold at this
hugely discounted price.

And mind you: This ISN'T another low-quality "Private
Label Rights" or "Master Resell Rights" package that
you see nowadays. Often these products have extremely
low perceived value that most customers do not know
what to do with them after purchasing.

I can't tell you any more details for now, but you
can go to the link below to grab your own package:

---> Get It Now.

Friday, October 12, 2007

Have you found the information you need?

Hi,

As I type this, I'm in an airport in Hungary using an internet cafe machine with a keyboard that has keys in funny places so please forgive any spelling errors.

My recent seminar visits have reminded me just how much I've learned since I became interested in Internet marketing in 1999.

For some reason I still keep assuming that everyone else knows what I know and sees things like I do, but i keep getting reminded that this isn't the case.

So here's my question::

Are you happyy that you have the information and tools you need to succeed online?

or are you still missing something despite all the innformation and self proclaimed gurus around.óó?

I've started working on a set of products giving my perspective on many things IM related, but I don't want to make any mmore assumpttions about what you need, if anything.

just let me know by comment or email (andy @ this domain)


Regards,

Andy

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Friday, October 05, 2007

The Secrets To Effective Pay Per Click

Hi,


In my private coaching and mentoring business I sometimes help people make their PPC campaigns a more effective part of their online businesses, but I don't usually talk much about PPC in the public domain. This is usually because it's the sort of subject that is easy to discribe and show people in person but not easy to get the message across about via email or forums.


Basically, there's a right way to do PPC and lots of wrong ways.

I didn't really realise just how many people were using the wrong way until a couple of recent seminars where I talked to the attendees between sessions.

While I put my own information together on this subject I thought I'd do you the favour of pointing you to a resource which will explain the good stuff clearly. This might be all you need to start making a massive difference to your marketing effectiveness.


Click Here Now To Learn PPC The RIGHT Way!

Andy

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Wednesday, September 26, 2007

Seminars and Lunches

If you're in the UK then you should be aware of some things that are happening for IMers.

The first is our regular London Lunches.

We had the most recent one last Friday and there were a lot of new faces.

These lunches are just an informal get together for whoever wants to come along and have lunch and talk about working online, nothing stressful, just a bunch of friendly IMers.

Coming very soon......

This weekend is Frank Garons free seminar which is pretty amazing when you consider who he's got speaking (including Marlon who I mentioned in a recent post).
If you're available, you should check it out.

It's at the Novotel In Hammersmith on September 28th - 30th.

www.internetsuccessbootcamp.co.uk/


The other is Rob Puddys event in Coventry on 5th -7th October.

www.
britpacklive.co.uk

I should be at both of these, although I might miss Friday of Franks event.


Have fun and look me up if you go.

Andy

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Thursday, September 20, 2007

Baby Boomers

Baby Boomers.....

If you don't know who these people are, there's a good chance you're missing out on a massive marketing opportunity.

I've just started a new Squidoo Lense on the Baby Boomers, so be sure to check it out.

Andy

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Sunday, August 26, 2007

Marlons Formula.

A few years ago I met really nice guy who knew a lot about Marketing.

This was not ordinary guy, he was very animated and spoke loud and fast.

He did what I still remember watching as THE most memberable Internet Marketing presentations I've ever seen.

This particular time he was talking about 'getting it done' and the fact that until things are completely finished, you're still not earning money. Whether it's the sales letter that's "nearly done", or the product "being tested" - it aint done until everything is in place for you to earn money from it.

His name is Marlon Sanders and he recently wrote an excellent article which I'd like to share with you.

Enjoy!

How to Escape Your Day Job, Pay Your Bills, And Make Progress Towards The Ideal Lifestyle by Marlon Sanders

There are 6 basic ways to get dough online:

1. Promote affiliate products

2. Google adsense

3. Sell a service

4. Sell advertising5.

Sell physical products (think eBay)6. Sell informationYou'll notice that the last 4 all involve selling something. That's the approach I wanna talk to you about today.I did a survey with my Milcers and Alist members. I found out that most of them are still stuck to a degree in getting things going.I want to give you an abbreviated action plan that I spend 100 pages elaborating on in "Gimme My Money Now" and that the icons walk you through in "The Marketing Dashboard".There are MANY Formulas out there. Here's the Marlon Sanders Formula in a nutshell. So many of you have written and said, "I need a Formula. I need step-by-step." This is the big picture:1. Find demand2. Write sales letter3. Create info product to meet demand4. Roll out with affiliate programHere's what I found out from my survey. Most of you guys and gals have jobs that you want to escape from. You have bills and debts to pay.And most of you are coming into this without a lot of prior knowledge of marketing and some of you have limited computer skills.Based on that, do you think it's safe for me to say it's unrealistic to think you're going to quickly and easily become a zillionaire? Well, it's true. If you have no background in sales and marketing, and you don't have very good computer skills, you have a learning curve ahead of you and that takes time.HERE'S HOW I PERSONALLY DID ITI remember when I was broke and bought deodorant with all pennies. But what I did was kept learning and didn't expect easy nor overnight results.I kept buying books when I could afford them. There were no cheap and easy ebooks back then. I could have done it10 times faster if I had access to all the information available today.Anyway, my way out was self education. And action. I kept doing little projects to put what I learned into ACTION.I ran this one little business where you sold booklets using answering machines. You didn't have voice mail then. So I had 3 answering machines hooked up in my home (my friends hated it).I ran these little ads in what we call in the U.S. "penny shoppers." These are little papers given away for free that are all classified ads.I ended up running ads in 72 cities! And people would leave their name and address on the answering machines. I shipped the books C.O.D. Half the books came back. It was sorta like paying out 50% affiliate commissions.You didn't have Paypal or easy merchant accounts in those days. So you had to do C.O.D. I sold $12,000 of books via "mail order." And I was exhilarated to do so. I think at the end of the day I probably LOST money.But I sure learned a lot.Then AOL and CompuServe came along and I started writing sales letters and running ads on there. You'd run a little classified ad (they were free on AOL). People would email you.Since autoresponders didn't exist, you'd personally email them back your "free report." Since there weren't any PDF's then (at least, that I knew of), the free report was a long email.The "big trick" my friend Jonathan Mizel taught back then was to put their name in the return email! That was a big secret back then.Mizel, me, others all learned copywriting from Tested Advertising Methods by John Caples. That was like one of 4 or 5 books on copywriting. But you know what? We wrote some pretty good sales letters back then. I first met Jonathan Mizel 'cause he sent me one of his sales letters, and I thought it was good. So I wrote and asked him where he learned to write copy.Of course, he said "Tested Advertising Methods" by John Caples. So we were immediate friends.AOL was great. You could test out your little ads, emails and sales letters. I don't even think in those days we sent out follow up emails.As far as I know, my friend the late Corey Rudl created the demand for autoresponders when he wrote about how he brought in all this money by automatically emailing buyers 4 days later.It was only after that someone was smart enough to create an autoresponder. Corey's stuff was hand coded. Gosh, I miss Corey. And I reckon you've been in this business a long time when you see your friends move on to the next great adventure.Somewhere in this time line (it all escapes me), I had a little retail store selling self help books and tapes. The first thing newbies think to sell online is either diet stuff or self help.Man, self help is a tough sell. Both Dan Kennedy and I had self development stores. And we both lost bux on 'em. But I did have the chance to write and send out a few sales letters. And since I often didn't have the money to print and mail letters, I'd call 'em on the phone.I found out that just by calling people, I could say ANYTHING and I'd STILL get a lot of people coming in for the next 3 weeks.That's the power of staying in contact with your customers.Anyway, I could go on with this story. I've told the rest of it in bits and pieces in different places.What are you supposed to get out of this?Dan Kennedy I think had a path kinda like mine. And what he said once is profound. He said, "I became an overnight success after 20 years of effort."Now, I'm NOT saying you need 20 years of effort. You don't. But neither is 20 minutes a week gonna do much for ya.Most of the people I've seen make it in this business do so after trying things that didn't work. And they kept on trying. And sooner or later, somethin' clicked.I think I shoulda called this article, "Sooner or Later, Something Clicked."So you got a job that sucks. You got bills that are stacked up. Hopefully you can buy deodorant with something other than pennies like me in the old days.So what do YOU do?My friend, I'd personally tell ya to do what I did. Fall in love with the process more than the immediate fixation of "I gotta make this work now or the whole thing is a scam."What you're learning is marketing.And that'll benefit you your whole life. It can help you get your son or daughter or friend a job. It can help you raise money for your Church or charity. It can help you promote an idea whose time has come.See, a LOT of people say, "I feel like I've just wasted my #*$&* money on stuff."I my response is, "Then you don't understand what you're learning. No wonder things haven't clicked for you yet."See, this isn't about gimmicks. It isn't about you figuring out how to trick people into buying with magic words. It isn't about fooling the search engines into stickin' your stuff at the top. If you do this business the way I teach it, it's about learning marketing. And yeah, I said the dirty 5-letter word -- LEARN. You can paint it up. You can put perfume on it. You can sell the sizzle not the steak.But my friend, what you're doin' is learning. And like my friend Jim Edwards says, "That isn't something you microwave.""So Marlon, tell me how long this is gonna take and how much I'm gonna make when I'm done?"Rule 1: People learn at different rates, so no one knows.Rule 2: You'll never be done.Rule 3: It depends on what you sell, who you sell to, how much you charge, what your margin is and how often they buy.Some people like Russ Brunson get in this business, do it part time between classes in college and go great guns with it. Russ was one of my top affiliates. But he figured out this business so quickly, before I knew it he had his own line of highly successful products. More power to him!Others are like me and take like 10 or 20 years to learn it. What's average? Average is not doing anything, therefore not learning anything, therefore the bills pile higher and the job gets tougher."Well, if you can't tell me how much I'm gonna make, how long it's gonna take and how much it's gonna cost me, then I think this whole thing is a scam."To say that is to say you believe marketing is a scam. Because at least the way I teach it, that's what you're learning.What's my advice?Think of the best info product idea you know how to come up with. Interview some experts and record it. Or have a friend interview you. Do a little 3-hour product, write a sales letter for it. And see if anyone buys.If they don't buy, guess what? You asked the market a question and the market answered.You asked the market, "Do you want to buy this?" And the market responded, "No, not in the way you're presenting it to me."Your choice is to present it differently or do another product. Along the way hopefully you learn some things about how to find out what people want, how to get 'em to buy, how to fulfill products, write letters, create sales pages and so forth.Honestly, in the DOING, you'll learn a lot more than you'll ever learn in the reading. You ask. The market answers. You learn along the way.But if you're a spectator and you never get in the game, I can guarantee you one rock solid thing: You'll never win the game if you aren't in it.This is a great business. It isn't for everyone. It sure isn't a way to become a zillionaire overnight. Maybe after 5, 10 or 20 years you hit that zillion and you're the next John Reese or Jeff Walker.I don't think everyone should be in this business. If you don't wanna figure anything out yourself, if you don't wanna learn how to solve problems, if you don't wanna learn more things about html and the computer than you really wanna know, if you can't tolerate risk, if you need your first attempt to be a success, or even your first 3 or 4, then I don't know, if you can't afford to spend money on learning and education, if you can't afford to try things that don't work, if you think it should all be simple and easy, I don't know if this industry is for you.A lot of people get seduced by the lure of ez dough. The promises of zillions without learning. Just connect the dots and you too can be John Reese, Marlon Sanders or whoever you wanna choose.Here's the deal: People WILL sell you a turnkey system to escape your job, make zillions or whatever. They'll give you the fish. I want to teach you TO FISH.I have a strong belief that unless you buy a franchise, in most cases your going to better off learning marketing than "buying a fish." There are exceptions. But more often than not, buying a fish doesn't serve you well.Some of my friends would disagree with that premise. I happen to have a strong conviction that you are better off learning marketing. My friends are RIGHT in that people DO want to buy the fish versus learn how to catch it. So oftentimes, you're best off selling a "fish" product.But everybody has their perspectives. And for me, my criteria for buying a product: If whatever "IT" is doesn't "pan out" for you, are you STILL better off from having spent money on it? Will it continue to benefit you, your family or your friends in the future?If the answer is NO, then think twice before spending your money.You have a job you wanna escape, bills to pay off, retirement to prepare for. Or special needs like a sick loved one. Or a sickness yourself.I can't promise you ez zillions. There's no integrity in that.I can't promise you 6 figures a year ez as pie.What I CAN promise you is that selling products works. It's no scam. People been doin' it for thousands of years.I can promise you that marketing works. Always has. Always will.I can promise you that money and time spent learning marketing can pay off in many ways.I can promise you that if you find demand, meet it with products and well-executed promotions, and you do that over time, those bills will likely fade away.I can promise you that everybody on the Net selling you this or that "dough making system" ALL have 1 thing in common -- THEY are selling you a product, service or seminar.They have a target market.They have an intro offer.They have a back end.I believe in paying more attention to what people DO than what they SAY.People get all confused what to DO. And there's a new system invented every day that's the next big thing. Thank God. I love commerce.But to remove the confusion, understand this:They all may disagree on HOW you make money. But one thing is certain: They're making bux selling a product to a target market -- YOU!Go and do thou likewise.I remember back then. When I bought deodorant with all pennies.I remember the date I had with a model in a car that smoked like a bomb.And to me, there's no confusion. It's all crystal. It's all simple. Take away the smoke. Take away the mirrors.You need a product. You need people who want it with the money to buy it. You need some great promo out there.There's only ONE method people having using to pay their bills and quit their jobs for the past 1,000 years --Selling products and services to a target market with a great sales pitch that presents benefits and solves problems.You wanna quit that job? You wanna liquidate that debt? I don't have an ez zillion for you. But I do have a crystal clear answer.Find a group of people. Find out what they need and want. Meet those wants with a product. Provide great service.And who knows. Maybe. Someday. If the stars shine down on you, you'll hit that pot of gold at the end of the rainbow.

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Marlon Sanders is the author of "The Amazing Formula That Sells Products Like Crazy." If you'd like to get on his mailing list and receive tips, articles and information about online marketing, visit: http://www.marlonsblog.com/
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